Church Conversation Guide · Resource 5
Executive Briefing

Presenting Formationly

Present Formationly as a response to what you heard—not as a presentation you were waiting to deliver.

A strong Formationly presentation begins with the church’s ministry priorities, challenges, and desired outcomes. Your responsibility is not to explain every feature. It is to show how the most relevant parts of Formationly may help the church move toward the outcomes its leaders have already identified.

Ministry-First Presentation

The church should recognize its own priorities in your presentation.

Church leaders should not feel that they have been placed into a generic sales presentation. They should hear their ministry context, concerns, and desired outcomes reflected accurately.

This demonstrates that you listened, understood, and prepared the conversation specifically for them.

The Purpose of the Presentation

Help leaders evaluate alignment.

The goal is not to overwhelm the church with information. The goal is to give leaders enough clarity to determine whether Formationly fits their ministry priorities and operating environment.

1

Reflect the need

Briefly restate the church’s priorities, challenges, and desired outcomes using the language leaders shared during discovery.

2

Show relevant alignment

Connect specific Formationly capabilities to the church’s stated needs without presenting unrelated features.

3

Create evaluation clarity

Help leaders understand what Formationly provides, how it could be used, and what implementation may require.

Presenting Formationly Is
  • Connecting the solution to a verified ministry need
  • Explaining the most relevant Formationly capabilities
  • Helping leaders evaluate ministry and operational fit
  • Providing honest implementation expectations
  • Creating space for questions and discernment
Presenting Formationly Is Not
  • Delivering the same pitch to every church
  • Reviewing every feature, program, and resource
  • Creating pressure through artificial urgency
  • Ignoring concerns or implementation barriers
  • Assuming interest means commitment
Before You Present

Be able to answer three questions.

01

What did the church say it needs?

Identify the priority, challenge, or desired outcome in the church leader’s own language.

02

How does Formationly connect to that need?

Identify the specific Formationly programs, experiences, or support mechanisms that appear relevant.

03

What does the church need to evaluate next?

Clarify the questions, leaders, implementation considerations, or decisions that should shape the next conversation.

The Relevance Filter

Do not present a Formationly capability unless it passes this test.

R

Relevant

Does this capability connect directly to a priority the church identified?

U

Useful

Would the capability create practical value for the church’s families, leaders, or ministry teams?

C

Clear

Can you explain the capability simply without exaggeration or unnecessary complexity?

E

Executable

Does the church appear capable of implementing and sustaining it?

Presentation Posture

Lead with confidence and humility.

C

Be confident

Understand Formationly well enough to explain its purpose, value, and capabilities clearly.

H

Be humble

Do not claim that Formationly can solve every ministry challenge or guarantee outcomes.

S

Be specific

Connect the presentation directly to what the church shared rather than speaking only in broad terms.

O

Be open

Invite honest questions, concerns, disagreement, and further discernment.

Executive Direction

The presentation should feel like the continuation of discovery—not the beginning of a sales process.

Kingdom Wisdom

Present the value of Formationly clearly, but leave room for church leaders to discern responsibly whether it belongs in their ministry.

Block 2 · When to Present Formationly

Present only when discovery has created enough clarity to move forward responsibly.

Interest alone is not the same as readiness. Before presenting Formationly, confirm that the church has identified a meaningful need, that Formationly appears relevant, and that the right leaders are prepared to evaluate the opportunity.

Executive Principle

Timing is part of serving the church well.

Presenting too early can weaken trust, overwhelm leaders, and make the conversation feel transactional. Presenting at the right time helps leaders evaluate Formationly with confidence and context.

The R.E.A.D.Y. Framework

Five conditions should guide the decision to present.

A church does not need to have every answer before a presentation, but the conversation should demonstrate enough readiness for the presentation to be useful.

R

Relevant need identified

The church has described a specific ministry priority, challenge, or desired outcome that Formationly may address.

E

Engaged leadership

The conversation includes a leader who understands the need and can help guide the evaluation process.

A

Alignment appears credible

There is a clear connection between the church’s stated need and Formationly’s purpose, programs, or support model.

D

Decision context understood

You understand who should participate, what they will evaluate, and how ministry decisions are normally made.

Y

Yes to a next conversation

The leader has agreed that a focused Formationly presentation would be useful and appropriate.

Presentation Readiness Levels

Match your response to the church’s current stage.

Not every discovery conversation should lead immediately to a full Formationly presentation.

Ready

Proceed with a focused presentation.

The need is clear, the relevant leaders are engaged, Formationly appears aligned, and the church has agreed to evaluate the opportunity.

Partner response: Schedule a tailored presentation that reflects the priorities uncovered during discovery.
Developing

Continue discovery before presenting.

The need may be meaningful, but important information is missing, additional leaders need to participate, or the connection to Formationly remains unclear.

Partner response: Ask additional questions, involve the appropriate leaders, or share one relevant resource before scheduling a presentation.
Not Ready

Do not force the presentation.

The issue is not a current priority, the timing is misaligned, no appropriate decision-maker is engaged, or Formationly does not appear to address the primary need.

Partner response: Respect the church’s timing, offer appropriate help, and release the outcome without pressure.
Green-Light Signals

These statements often indicate that a presentation may be useful.

1

“This is something our leadership team has been discussing.”

2

“We need a better way to support parents during the week.”

3

“Could you show us how Formationly would work in our church?”

4

“Our executive pastor and family ministry leader should see this.”

5

“We are planning next year’s family ministry strategy now.”

6

“What would implementation require from our team?”

Yellow-Light Signals

Slow down and gather more clarity.

01

The need is broad.

The leader says the church needs “something for families” but cannot yet describe the specific issue or desired outcome.

02

The right leaders are absent.

The person is interested but does not oversee the ministry area or participate in resource decisions.

03

The timing is uncertain.

The church is reorganizing, changing staff, completing budget planning, or addressing another immediate priority.

04

Implementation capacity is unclear.

Leaders recognize the need but may lack the staff, communication process, or leadership support required to implement effectively.

Red-Light Signals

A presentation would not serve the church well at this time.

01

The church’s primary need falls outside Formationly’s purpose or capabilities.

02

The leader has clearly stated that the issue is not a current priority.

03

You are continuing mainly because you want an opportunity to present.

04

The church lacks the leadership support or operating capacity required to use the resource responsibly.

05

The leader has not given permission for a presentation or further discussion.

06

Presenting would require overstating Formationly’s relevance or potential results.

Ask Permission Before Presenting

Transition with clarity and respect.

The discovery conversation should naturally lead to an invitation—not an unexpected presentation.

Simple Transition

“Based on what you shared, I believe there are parts of Formationly that may connect with your family discipleship priorities. Would it be helpful for me to walk you through those areas?”

Leadership Transition

“It sounds like your executive pastor and family ministry leader should also participate. Would a short presentation with that group be a useful next step?”

Exploratory Transition

“I do not want to assume Formationly is the answer, but there appears to be enough alignment to explore it further. Would you be open to seeing how the system works?”

The Presentation Gate

Do not schedule the presentation until you can complete these statements.

The church’s primary ministry priority is ____________________________.

The people most affected by this priority are ____________________________.

The desired ministry outcome is ____________________________.

Formationly may be relevant because ____________________________.

The leaders who should evaluate the presentation are ____________________________.

The church has agreed that the next appropriate step is ____________________________.

?
Partner Decision Question

Will presenting Formationly create clarity—or simply create more information?

Proceed when the presentation will help leaders evaluate a real ministry opportunity. Wait when additional discovery would serve them better.

Kingdom Wisdom

The right presentation at the wrong time can still become the wrong conversation.

Block 3 · The Formationly Presentation Framework

Present Formationly through the church’s ministry priorities—not through a list of features.

The F.O.R.M. Presentation Framework gives partners a repeatable, ministry-centered structure for presenting Formationly with clarity, relevance, and humility. It keeps the church’s needs at the center of the conversation from beginning to end.

F
Executive Principle

The presentation should begin where discovery ended.

Start by reflecting what the church shared. Then connect the most relevant Formationly capabilities to the ministry outcomes leaders said they want to achieve.

The F.O.R.M. Presentation Framework

Focus. Outline. Relate. Move.

Follow these four stages to keep every Formationly presentation focused, useful, and ministry-centered.

F
Stage 1

Focus on Their Ministry

Begin with the church’s priorities, challenges, and desired outcomes. Demonstrate that you heard and understood the ministry context before introducing Formationly.

“From our previous conversation, I heard that your team wants to help parents continue biblical conversations at home without creating more work for ministry staff.”
O
Stage 2

Outline Relevant Solutions

Present only the Formationly programs, tools, or experiences that connect directly to the church’s stated need.

“Based on that priority, I would like to focus on the teen formation experience, family engagement structure, and the resources designed to continue conversations during the week.”
R
Stage 3

Relate to Ministry Impact

Explain how Formationly may affect families, leaders, and ministry outcomes. Translate features into practical ministry value.

“This gives parents a structured way to continue biblical formation throughout the week while giving your team a consistent resource it does not have to create from scratch.”
M
Stage 4

Move to the Next Conversation

Invite questions, confirm alignment, and agree on a responsible next step. Do not rush from presentation to commitment.

“What questions would help your leadership team determine whether this could support your ministry?”
Presentation Flow

Keep the conversation moving in the right order.

F
Focus Understand the ministry
O
Outline Show relevant solutions
R
Relate Connect to ministry outcomes
M
Move Agree on the next step
Curate the Presentation

Show what is relevant. Leave out what is not.

Formationly includes multiple programs, audiences, and resources. A church presentation should never become a complete tour of everything Formationly offers.

Church Priority

Parent engagement

The church wants to help parents continue spiritual conversations at home.

Present

Relevant Formationly support

  • Teen formation experiences
  • StoryFormation Kids
  • Family conversation guidance
  • Weekly engagement structure
Do Not Add Unless Relevant

Unrelated areas

  • Homeschool expansion
  • Christian school strategy
  • Partner commissions
  • Internal partner training
From Features to Ministry Impact

Explain what the feature makes possible.

Features describe what Formationly contains. Ministry impact explains why the capability matters to the church.

Feature Language

“Formationly includes a four-week formation structure.”

Ministry Impact Language

“The four-week structure gives families a simple rhythm for learning, reflection, identity formation, and practical action.”

Feature Language

“The program includes weekly video content.”

Ministry Impact Language

“The video content gives children and teenagers a relatable entry point into biblical conversations that continue beyond Sunday.”

Feature Language

“Formationly provides ready-to-use resources.”

Ministry Impact Language

“Your ministry team can support families consistently without carrying the burden of creating every resource internally.”

Feature Language

“There are programs for children, teenagers, and parents.”

Ministry Impact Language

“Formationly can help your church create a more connected formation experience across multiple stages of family life.”

The Executive Presentation Pyramid

Trust supports every ministry decision.

Church leaders rarely make decisions simply because they received more information. They move forward when trust, understanding, and confidence develop together.

Decision
Confidence
Understanding
Trust
T

Trust

Trust grows when leaders feel heard, respected, and free from unnecessary pressure.

U

Understanding

Understanding grows when Formationly is explained clearly and in direct connection to the church’s priorities.

C

Confidence

Confidence grows when leaders understand the value, expectations, limitations, and implementation requirements.

D

Decision

A responsible decision becomes possible when the church has enough trust, understanding, and confidence to discern its next step.

Executive Reminder

Less information. More relevance.

The best Formationly presentation is usually not the longest one. It is the presentation that helps church leaders understand the most relevant value with the least unnecessary complexity.

Partner Presentation Checklist

Review these questions before you present.

Can I summarize the church’s ministry priority and challenge?

Am I presenting only the Formationly capabilities that are relevant?

Am I translating features into ministry outcomes?

Have I removed information that may distract or overwhelm?

Have I created enough room for questions, concerns, and discussion?

Am I helping leaders discern rather than trying to persuade them?

Moving to the Next Conversation

End with evaluation—not pressure.

Invite Questions

“What questions would help you determine whether Formationly could support this ministry priority?”

Confirm Alignment

“Based on what you have seen, where do you feel the strongest alignment—and where do you still have concerns?”

Include Leadership

“Would it be helpful to include your executive pastor or family ministry director in the next conversation?”

Define the Next Step

“What would be the most useful next step for your team as you continue evaluating this?”

Kingdom Wisdom

A great presentation is not measured by how much you say. It is measured by how clearly the church sees how Formationly could help fulfill its ministry.

Block 4 · Connecting Church Needs to Formationly

Build the presentation around the ministry need the church has already identified.

A relevant presentation creates a clear connection between what the church is experiencing and how Formationly may help. Partners should never force that connection or present every available program.

Executive Principle

Begin with their words. Connect with Formationly’s value.

The strongest presentation language reflects the church’s priorities accurately and then shows how a specific Formationly capability may support the desired ministry outcome.

The N.E.E.D. Connection Framework

Move from ministry need to responsible recommendation.

Use this framework to decide what belongs in the presentation and how each Formationly capability should be explained.

N

Name the ministry priority

State the concern, goal, or opportunity using the language the church shared during discovery.

“Your team wants to help parents continue biblical conversations at home.”
E

Explain the current gap

Describe what is making the ministry priority difficult to accomplish consistently.

“The challenge is that your staff does not have the capacity to create weekly family resources.”
E

Establish Formationly alignment

Identify the specific Formationly experience, structure, or resource that connects to the need.

“Formationly provides structured, ready-to-use biblical formation experiences for families.”
D

Describe the ministry value

Explain what the capability may help the church make possible.

“This could help your church support family conversations throughout the week without adding content-development pressure to your team.”
The Connection Equation

Every recommendation should contain four parts.

1 Church Priority

What the church wants to strengthen

+
2 Current Gap

What is making progress difficult

+
3 Relevant Capability

What Formationly may provide

=
4 Ministry Value

What the church may be able to accomplish

Church Need-to-Formationly Map

Connect only what is relevant to the conversation.

These examples demonstrate how partners can translate common ministry needs into a focused Formationly presentation.

01
Church Need

Parents need help leading at home.

Present
  • Guided family conversation structure
  • Teen and children’s formation experiences
  • Ready-to-use biblical engagement
  • Weekly discussion support
Ministry Value

Parents receive practical support for continuing discipleship beyond Sunday without needing to become curriculum experts.

02
Church Need

Teenagers are struggling with cultural pressure.

Present
  • Teen formation experiences
  • Identity and influence conversations
  • Social-media and relationship topics
  • Reflection and action structure
Ministry Value

Teenagers receive biblically grounded support for navigating real-life issues while parents and leaders gain a framework for continuing the conversation.

03
Church Need

Children need engaging biblical formation.

Present
  • StoryFormation Kids experiences
  • Biblical storytelling
  • Age-appropriate reflection
  • Learn, imagine, grow, and share rhythm
Ministry Value

Children engage Scripture through memorable stories and guided activities that help biblical truth continue at home.

04
Church Need

Ministry staff lack content-development capacity.

Present
  • Ready-to-use formation resources
  • Structured implementation pathways
  • Multiple age-group experiences
  • Consistent family engagement tools
Ministry Value

The church can provide consistent formation support without requiring staff members to build every resource internally.

05
Church Need

Family ministries operate in separate silos.

Present
  • Connected children, teen, and family experiences
  • Shared biblical formation philosophy
  • Consistent engagement rhythm
  • Cross-ministry implementation potential
Ministry Value

Formationly may help the church create a more connected formation strategy across children, teenagers, and parents.

06
Church Need

Families engage only during church programs.

Present
  • Home-based engagement experiences
  • Weekly formation rhythm
  • Parent-child and parent-teen conversation support
  • Flexible digital access
Ministry Value

The church gains a practical way to extend biblical formation into the places where families live, learn, and make everyday decisions.

Need-to-Value Bridge Language

Use language that connects discovery to presentation.

These sentence structures help partners transition naturally without making exaggerated claims.

Reflect the Need

“You shared that one of your biggest priorities is [ministry priority].”

Name the Gap

“The challenge appears to be [current barrier or limitation].”

Connect Formationly

“The part of Formationly that may connect most directly is [relevant capability].”

Explain the Value

“This could help your church [desired ministry outcome].”

Complete Connection Example

Combine the four parts into one clear recommendation.

“You shared that helping parents lead biblical conversations at home is becoming a greater priority for your church.”

“The challenge is that your family ministry team does not have the capacity to create new weekly resources and parents often feel unsure about where to begin.”

“The Formationly family and youth experiences may connect because they provide structured, ready-to-use biblical content with guided questions and practical next steps.”

“That could help your church support family discipleship throughout the week without placing the full content-development burden on your staff.”

Formationly Alignment Matrix

Determine how strongly the capability connects to the need.

Direct Alignment

Present with confidence.

Formationly clearly addresses the identified ministry priority and desired outcome.

Explain the relevant capability, value, and implementation expectations.
Partial Alignment

Present with careful boundaries.

Formationly may support part of the need but does not address the entire ministry challenge.

Clarify what Formationly may help with and what it will not solve.
Uncertain Alignment

Continue discovery.

The connection remains unclear, or more information is needed to evaluate relevance.

Ask additional questions before including the capability in the presentation.
No Meaningful Alignment

Leave it out.

The capability does not connect to the church’s stated priority or operating environment.

Do not include it simply because it is part of Formationly.
The Feature Selection Filter

Before adding anything to the presentation, ask:

Did the church identify a need that this capability addresses?

Can I explain the capability in the church’s ministry context?

Can I describe the ministry value without exaggerating results?

Is the capability realistic for the church to implement?

Would removing this capability make the presentation less useful?

!
Do Not Force the Connection

Similar language does not always mean genuine alignment.

A church may mention families, teenagers, or discipleship while still describing a need Formationly does not address. Clarify the need before assuming the fit.

Partner Practice Exercise

Build a four-sentence Formationly connection.

1

Name the priority

“You shared that your church wants to...”

2

Name the gap

“The challenge appears to be...”

3

Connect Formationly

“The part of Formationly that may help is...”

4

Describe the value

“This could help your church...”

Executive Reminder

The partner’s role is not to make every church need fit Formationly. The partner’s role is to recognize where Formationly can genuinely serve.

Kingdom Wisdom

Relevance earns attention. Honest alignment earns trust.

Block 5 · Ministry Fit Conversation

Help church leaders evaluate Formationly with clarity, wisdom, and shared discernment.

The purpose of the ministry fit conversation is not to convince the church to move forward. It is to help leaders evaluate whether Formationly aligns with their ministry priorities, leadership environment, implementation capacity, and current season.

Executive Principle

The best presentation ends with discernment, not pressure.

A successful Formationly conversation gives church leaders enough understanding to evaluate alignment honestly—even when the best decision is to wait, continue discovery, or conclude that Formationly is not the right fit.

What a Successful Conversation Produces

Clarity is the objective.

1

Clear ministry priorities

Leaders can explain the ministry need or desired outcome they are trying to address.

2

Clear Formationly understanding

Leaders understand what Formationly provides, how it works, and what it does not promise.

3

Clear alignment assessment

The church can identify where Formationly appears relevant and where questions or concerns remain.

4

Clear next step

Everyone understands what should happen next, who should be involved, and when the conversation should continue.

The Ministry Fit Framework

Evaluate five areas together.

Strong ministry alignment requires more than interest. Use these five areas to guide a balanced and honest evaluation.

A

Alignment

Does Formationly address the ministry priority and desired outcome identified during discovery?

C

Capacity

Does the church have the staff, communication systems, leadership attention, and operating capacity required to implement well?

L

Leadership

Are the appropriate ministry and executive leaders involved in evaluating the opportunity?

T

Timing

Is this the right ministry season, planning window, and implementation period for the church?

R

Readiness

What additional information, discussion, or leadership involvement is needed before a responsible decision can be made?

Ministry Fit Scorecard

Assess the overall strength of alignment.

This scorecard is a conversation guide, not a rigid formula. Use it to identify areas of strength, uncertainty, and additional discovery.

Evaluation Area
Key Question
Assessment
Ministry Need
Has the church clearly identified the priority?
Strong · Developing · Unclear
Leadership Support
Are the appropriate leaders engaged?
Strong · Developing · Unclear
Family Engagement
Does the church want to strengthen formation beyond Sunday?
Strong · Developing · Unclear
Ministry Alignment
Do Formationly’s experiences connect to the stated need?
Strong · Developing · Unclear
Shared Vision
Do leaders agree on the desired ministry outcome?
Strong · Developing · Unclear
Resources
Are budget, staff attention, and communication support available?
Strong · Developing · Unclear
Implementation Capacity
Can the church realistically launch and sustain the experience?
Strong · Developing · Unclear
Overall Alignment

Select the most accurate assessment.

Excellent

Clear need, strong alignment, engaged leadership, realistic capacity.

Strong

Good alignment with a few questions or implementation details remaining.

Moderate

Potential fit exists, but important areas require further discussion.

Additional Discovery

The ministry need, leadership environment, or readiness remains unclear.

Questions That Advance Discernment

Invite leaders to evaluate Formationly openly.

1

“What part of Formationly seems most valuable to your ministry?”

2

“Where do you still have questions or need more clarity?”

3

“What concerns would your leadership team want addressed?”

4

“Who else should participate in evaluating this opportunity?”

5

“What would implementation realistically look like at your church?”

6

“What would meaningful success look like after six months?”

Decision Signals

Recognize when to move forward—and when to slow down.

Positive Indicators
  • Leadership is actively engaged.
  • The ministry priority is clearly identified.
  • Formationly appears culturally and strategically aligned.
  • Family ministry leaders share the vision.
  • Implementation expectations appear realistic.
  • Leaders are asking practical next-step questions.
Slow-Down Indicators
  • Major decision-makers are unavailable.
  • Budget or resource availability is uncertain.
  • The ministry priority remains unclear.
  • The wrong people are carrying the evaluation.
  • Significant organizational change is underway.
  • Implementation capacity has not been discussed.
Collaborative Fit Conversation

Evaluate the opportunity together.

Partner

“Based on what you have seen, where do you feel Formationly aligns most strongly with your ministry priorities?”

Leader

“The family discussion structure is probably the strongest fit. Our parents need practical guidance.”

Partner

“What questions or implementation concerns would your team need to address before feeling confident?”

Leader

“We would need to determine who would own communication and how we would introduce it to parents.”

Partner

“That sounds like the right next area to evaluate. Would it be useful to include your communications lead in a short implementation conversation?”

Responsible Next-Step Pathways

Choose the path that matches the church’s actual readiness.

Path 1

Move to implementation planning

Alignment is strong, leadership is engaged, and the church is ready to discuss launch expectations and responsibilities.

Path 2

Continue leadership evaluation

Additional decision-makers, ministry leaders, or executive sponsors should participate before moving forward.

Path 3

Resolve implementation questions

The ministry fit appears strong, but communication, staffing, timing, or ownership questions remain.

Path 4

Pause and revisit later

Formationly may be relevant, but the church’s timing, planning cycle, or organizational environment requires patience.

Path 5

Release the opportunity

Formationly does not align strongly enough with the church’s need or current operating environment.

!
Executive Reminder

Discernment builds stronger ministry partnerships than persuasion.

Formationly exists to strengthen churches—not simply increase partnerships. Helping a church conclude that this is not the right time can build credibility just as effectively as helping leaders move forward.

Partner Reflection

Review your posture before ending the conversation.

Did I accurately understand the church’s ministry priority?

Did I answer questions honestly and acknowledge limitations?

Did I avoid unnecessary urgency or pressure?

Did I encourage collaborative leadership discernment?

Did we identify a clear and responsible next step?

Would I remain confident in my guidance if no commission were involved?

Kingdom Wisdom

Kingdom partnerships grow through wisdom, trust, and mutual discernment—not hurried decisions.

Block 6 · Presentation Readiness Checklist

Prepare the presentation, protect the relationship, and confirm the next step.

This final block gives partners a repeatable preparation and completion process for every church presentation. Use it before, during, and after the conversation to ensure the presentation remains relevant, ministry-centered, and responsible.

Executive Completion Principle

Preparation creates confidence. Discernment protects trust.

A strong presentation is not improvised around a generic pitch. It is prepared around the church’s priorities, delivered with clarity, and completed with an agreed next step.

The P.R.E.P.A.R.E. Framework

Seven disciplines for a ministry-centered presentation.

Use this framework as the standard preparation process for every Formationly church presentation.

P

Pray and prepare

Enter the conversation with humility, wisdom, and a clear understanding of the church’s context.

R

Review discovery notes

Revisit the church’s priorities, challenges, desired outcomes, leadership structure, and timing.

E

Eliminate irrelevant content

Remove programs, features, and details that do not connect to the church’s stated need.

P

Plan the ministry connection

Prepare clear language that connects the church’s priority to the most relevant Formationly value.

A

Anticipate questions

Prepare honest responses regarding value, fit, implementation, leadership involvement, and limitations.

R

Reserve room for dialogue

Do not fill the entire meeting with presentation content. Protect time for questions, reflection, and shared discernment.

E

Establish the next-step objective

Know what decision or conversation would represent a responsible next step without assuming commitment.

Before the Presentation

Confirm that the presentation is ready.

1
Ministry Understanding

Church context

  • I can clearly explain the church’s primary ministry priority.
  • I understand the challenge or gap affecting progress.
  • I know who is most affected by the issue.
  • I understand the church’s desired ministry outcome.
2
Presentation Relevance

Content selection

  • Every Formationly capability presented connects to the need.
  • Unrelated programs and internal partner information are removed.
  • Feature language has been translated into ministry value.
  • The presentation is simple enough to follow easily.
3
Leadership Environment

Right participants

  • The appropriate ministry leaders have been invited.
  • The decision or evaluation process is understood.
  • I know who may need additional information afterward.
  • The meeting objective is clear to participants.
4
Practical Readiness

Meeting preparation

  • The presentation links, videos, and resources have been tested.
  • The presentation length fits the available meeting time.
  • I have prepared for both in-person and virtual delivery needs.
  • I have a backup plan if technology fails.
Recommended Presentation Agenda

Keep the presentation focused and conversational.

01

Welcome and purpose

Confirm the reason for the conversation and the available time.

02

Reflect discovery

Summarize the church’s priorities, challenges, and desired outcomes.

03

Present relevant alignment

Show only the Formationly capabilities connected to the need.

04

Explain ministry value

Describe what the relevant capabilities may help make possible.

05

Invite questions

Create room for concerns, clarification, and leadership discussion.

06

Evaluate fit

Discuss alignment, capacity, leadership, timing, and readiness.

07

Agree on the next step

Confirm the action, owner, and timing before ending.

During the Presentation

Lead the conversation without controlling it.

1

Begin with the church

Reflect what leaders shared before introducing Formationly.

2

Watch for understanding

Pause when leaders appear uncertain, disengaged, or ready to ask a question.

3

Invite participation

Ask leaders how the information connects to their ministry context.

4

Answer honestly

Acknowledge limitations and avoid promises Formationly cannot responsibly make.

5

Adapt when needed

Skip prepared content when the conversation reveals that it is not relevant.

6

Protect discernment

Give leaders space to think, discuss, and identify concerns.

?
Midpoint Check-In

“How is this connecting with what your ministry team is trying to accomplish?”

Use this question during the presentation to confirm relevance and prevent the conversation from becoming a one-directional presentation.

Before Ending the Meeting

Complete the conversation with shared clarity.

I asked where leaders see the strongest Formationly alignment.

I asked what concerns or unanswered questions remain.

I confirmed who else should participate in the evaluation.

I clarified whether more discovery or implementation discussion is needed.

We agreed on a specific next action, owner, and timeframe.

I avoided forcing a decision before the church was ready.

Possible Next Steps

Select the option that best serves the church.

Option 1

Leadership follow-up

Include additional ministry, executive, financial, or communications leaders in the next discussion.

Option 2

Implementation conversation

Explore ownership, communication, launch timing, and ministry responsibilities.

Option 3

Targeted information

Send only the specific resources needed to answer remaining questions.

Option 4

Future follow-up

Reconnect during the church’s appropriate planning, budgeting, or ministry-development window.

Option 5

Release the opportunity

Conclude respectfully when Formationly does not align or the church is not positioned to move forward.

Post-Presentation Record

Document the conversation while it is still fresh.

01

Leaders present

Record names, roles, and decision responsibilities.

02

Strongest alignment

Note which Formationly capabilities leaders valued most.

03

Questions and concerns

Capture unresolved ministry, implementation, or leadership issues.

04

Readiness assessment

Document whether alignment is excellent, strong, moderate, or unclear.

05

Agreed next step

Record the action, owner, and expected completion date.

06

Follow-up timing

Schedule follow-up according to the church’s stated needs and timing.

Partner Self-Assessment

Evaluate the quality of your presentation.

01

Did the church hear its own priorities reflected accurately?

02

Did I present only the most relevant Formationly capabilities?

03

Did I explain ministry impact more than features?

04

Did leaders have enough time to ask questions and express concerns?

05

Did I acknowledge uncertainty or limitations honestly?

06

Did the meeting end with a shared and responsible next step?

07

Did my posture reflect service rather than pressure?

5
Resource 5 Completion Summary

You are now prepared to present Formationly as a ministry-centered solution.

You have learned when to present, how to use the F.O.R.M. framework, how to connect church needs to Formationly, how to evaluate ministry fit collaboratively, and how to prepare and complete every presentation responsibly.

Kingdom Wisdom

Present Formationly with excellence, but trust is protected when the church remains free to discern its own decision.